Huawei can even offer deep-packet inspection (DPI) to help operators tier their services, Xu said, although he conceded that such techniques could only be used in countries that give regulatory approval. EU countries, for example, do not allow DPI if it violates privacy and data protection laws.

In addition, Huawei is preparing to step up its own-brand efforts in the UK this year, according to Xu. The company generally sells its devices to operators that then resell them under operator branding. However, the marketing executive said Huawei will "expand to the open channel" and "co-operate with retailers and distributors this year".