Lots of carriers use a single systems integrator for IPTV, but a single vendor for all the pieces?

    "In Asia it's an advantage, because they're a strongly Asian company, they have the right contacts and the right approvals to get deployed. Once they get deployed, other guys see this as the path of least resistance and go to them," says Colin Dixon, an analyst with The Diffusion Group .

    Dixon is enthusiastic about UTStarcom's IPTV achievements so far, but he admits the company has pretty much no IPTV presence in the United States or Western Europe. "I see them being very successful in Asia, but they haven't penetrated at all in the West," Dixon says.

    For now, UTStarcom doesn't care. "I could win all of America, and I still wouldn't have this market share," Caskey says.