Google´s battle for wireless spectrum
7/31/2007 11:18  Resource:ZDNet  Author£ºMarguerite Reardon

    CNETNews.com talked with Sacca recently to find out why this issue is so important to Google, whether the company really plans on bidding in the auction slated for early next year, and what it plans to do with the licenses if it wins them. Below are edited excerpts of the conversation.

    Q: Why is Google so interested in the upcoming 700MHz auction?

    Sacca: The 700 MHz spectrum auction represents the last big chance that the United States has to create an opportunity for meaningful change in access to the Internet for the broadest set of people possible.

    But why is Google, in particular, interested in this spectrum?

    Sacca: I think it's consistent with our company mission statement and consistent with our history of interaction with users. We have fought hard on a number of fronts to make the Internet as available as possible to the largest number of people as possible. Right now, the Internet is not available in too many places. And it's still too expensive for most folks.

    If Google bid sand wins licenses in the spectrum auction, does the company have plans to build and operate its own wireless network, or would it wholesale the capacity to other providers?

    Sacca: The strategy is best defined by the goal. And the goal is, "What is going to make the Internet most available to the broadest number of people at the lowest price possible?"

    Right now, in an environment where there isn't a lot of competition in the wireline or the wireless space, we have seen the impact. Prices are too high, availability is restricted to some geographic areas, and too many people are left off the Net.

    But today, there are at least four nationwide carriers to choose from in almost every major city. So competition seems to be working well in the wireless market, wouldn't you say?

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