Certainly,that's the message Apple seems to be trying to send with its conservative guidance for the September quarter. While the company blew away consensus earnings per share targets of 66¢ this quarter by delivering 92¢ earnings per share, it says it will only be able to deliver 65¢ in the current quarter, due to an expected increase in component prices, back-to-school promotions, and relatively mediocre revenue growth of around 19%. But given the roll the company has been on, most analysts don't put much faith in such numbers. "The guidance is really crummy, but I don't know that it even matters," says American Technology Research analyst Shaw Wu. "It was an awesome quarter."